Statement reports are really useful for conveying a variety of information, from a top-line view of KPIs to comparison against a time period or a threshold. They can also support multiple dimensions to let you drill down into detailed performance data.
Above we can see weekly impressions, with a WoW comparison added in the report builder. We have selected the comparison gauge to add a visual element, below shows the option of including a paired metric and the period comparison as a percentage.
You change the settings in the visualisation panel :
- disable uplift turns off the traffic light indications for percentages.
- Toggle full and comparison gauge.
- Pill view for an alternative format (see last image).
- Actual figures vs. percentages