Statement reports are really useful for conveying a variety of information, from a top-line view of KPIs to comparison against a time period or a threshold. They can also support multiple dimensions to let you drill down into detailed performance data.

Above we can see weekly impressions, with a WoW comparison added in the report builder. We have selected the comparison gauge to add a visual element, below shows the option of including a paired metric and the period comparison as a percentage.

You change the settings in the visualisation panel :

  • disable uplift turns off the traffic light indications for percentages.
  • Toggle full and comparison gauge.
  • Pill view for an alternative format (see last image).
  • Actual figures vs. percentages

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